The shop spot: the new trend of commercial lighting

The shop spot: the new trend of commercial lighting

Store lighting is a powerful marketing tool. Being specific to each area of ​​activity, beautiful lighting can influence the buying behavior of visitors. Thus, a dynamic showcase lighting will arouse the curiosity of passers-by, encouraging them to enter to discover more. Better still, a contrast of brightness inside the store will encourage visitors to head to specific departments or areas. Finally, a thoughtful and optimized store lighting will create a pleasant atmosphere that encourages customers to spend more time in the store and buy more. The store spots fulfill all these objectives and are now very popular with professionals.

Why light his commercial space with store spots?

Lighting is an important part of the electricity used in shops. For example, the energy consumption related to this item can constitute up to 80% of the average energy bill of a specialized business (bookstore, decoration, clothing, etc.). This proportion is decreasing in hairdressing salons (60%) and in fresh food stores (between 20% and 40%). On the basis of this observation, it is necessary to study the most competitive light sources on the market. Many traders, in search of technical and economic performance, prefer LED lighting. It must be said that technology can reduce by 50 to 80% the energy bill of a trade. Thanks to their very long service life of between 20,000 and 50,000 hours, LED shop spots to help to reduce maintenance and replacement costs. In fact, the installation of a LED spot in a store will offer a return on investment of fewer than 3 years. In addition, the lighting quality of the shop spot contributes to optimizing the working conditions of employees by ensuring good visual comfort. Finally, this economical solution has a real environmental advantage, since LEDs do not contain mercury and are 95% recyclable.

What types of spots are suitable for shop lighting?

There are many lighting devices for commercial premises. High-performance LED products include LED spotlights and recessed spotlights.

LED spotlights on rails

Practical and functional, LED tube lights are the champions of commercial lighting. They are recommended for the lighting of store windows, showrooms, art galleries, and other exhibition areas. And for good reason, the LED lighting on the rail makes it possible to illuminate volumes of different sizes while enhancing specific points. Versatile, discreet and modular, this shop spot easily adapts to the rotations of the trundles, displays and attack tables. Practical and functional, the track lighting ensures a personalized and homogeneous lighting effect. It should be noted that rail spotlights have a high chromatic reproduction index. They are therefore able to reproduce the color of the products exposed as faithfully as possible. Be aware that these projectors are generally equipped with anti-glare elements to ensure the visual comfort of employees and customers. In addition, the installation of LED spotlights on rails is very simple. These shop spots are fixed thanks to a device on rail, the rail for spot LED. Depending on the case, it may be a rail for three-phase LED spots (3 circuits possible) or a rail for single-phase LED spots (a simple circuit available). Know finally that the spots on rail are orientable vertically and horizontally. They can be added or moved by a simple clipping.

LED recessed spotlights

The recessed LED ceiling spotlights are integrated directly into the false ceilings and in the media with a reserve of installation. Square or square-shaped, recessed spotlights adapt to any type of decoration, whether contemporary or minimalist. Designed with LED technology, this type of shop spot produces virtually no heat. It can, therefore, be touched without risk of burning. Increased reliability, LED ceiling lights easily support repeated cycles of ignition and extinguishing, while providing instant ignition.
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